3) Make them part of it
Hey! You are part of it, did you know? Oh, really? I did not know. Tell me more.
The way how to walk your audience through a presentation is catching them and finding a way how to make them involved in your topic. No matter the subject of a presentation, find a common ground.
The funny thing about this point is finding the “bridge” between your listener and your topic. Take anything. You have a time saving innovation. The phrase:
Hey! The most valuable thing we all have is time, right?
You got’em. Or you have a tool to make more money.
Hey! Imagine what all you could do if you had more money. We can make that happen.
Sold! Or finally you are developing a hospitality management tool.
Hey! How does it feel to be greeted as you were the best friend. We can make you feel this way in any hotel you go into. I want MEWS system!